Busses, trains & trams

Linha 444 Santa Clara-Praça Clovis ou 443 Vila Ema-Praça Clovis. Empresa Vila Paulina Ltda. fazia as regiões de Vila Prudente, Alto da Moóca (Vila Santa Clara) e Sapopemba (Jardim Colorado).

Educandário bus when municipal CMTC was still in existence... 

A street-car aka tram going to Praça da Sé on Avenida Rangel Pestana in August 1958. The round building in the back is Rino Levi's Edifício Guanary, before the state-government built Prédio da Fazenda do Estado de São Paulo. 

Trams are stuck for some ungodly reason on Avenida São João just in front of Cine Art Palacio which plays 'Último dia do mundo' circa 1964. 

Photo posted at Facebook; Alexandre Neto says this is Rua Lino Coutinho in Ipiranga; tram-car # 67 which ran from Praça João Mendes to Sacomã; this line was discontinued in January 1967, alongside with Ipiranga, Fábrica, Casa Verde and Alto da Vila Maria.

Bonde Praça Clovis - Bairro do Pari.

Estação da Luz - Rua Mauá

Rua Mauá in the 1950s.

same place seen from the other side... 

Estação da Luz main entrance, on Rua Mauá, in 1957. 

a Ford 1946 sedan with its chauffeur  having Hotel Federal Paulista in the back in 1950.

Rua Mauá...

Estação da Luz, 1954.

Café and refreshments sold next to the platform down where trains started and finished in the 1940s. 

Cia.Paulista locomotive with train... 

Praça Princesa Isabel with the humongous monument to Duque de Caxias, in 1963. See the First Brazilian Baptist Church on the corner. 

Rua Mauá in 1870, on the right; on the left is what would become Luz train-station in the future. 

Theatro Santana on Rua 24 de Maio

Vista tomada do Hotel Esplanada onde vemos a esquina das ruas 24 de Maio e Conselheiro Crispiniano. Note à esquerda, o estabelecimento comercial "Casas Mestre e Blatgé" — na Praça Ramos de Azevedo, nº10 - 14. Sim, é a Mesbla, resultado da junção das 3 primeiras letras dos nomes de seus proprietários. 

Na mesma calçada mais à frente, vemos o Theatro Sant'Anna que foi inaugurado em 25 Abril 1921, pela Companhia Italiana de Opereta de Clara Weiss. 

Esteve ativo até 1957, sendo demolido em 1958, pela 2ª vez em sua história. Triste sina desta casa de espetáculos que veio para a 24 de Maio devido à construção do Viaducto Boa Vista sobre a Rua General Carneiro. 

A imagem registrada circa 1937 é de autoria do francês Claude Lévi-Strauss, falecido em 2000. Foi antropólogo, etnológo, pensador e professor; nas horas livres, um excelente fotógrafo. Acervo do Instituto Moreira e Salles. Amplie para uma melhor visualização.

Rua Conselheiro Crispiniano corner with Rua 24 de Maio, in the 1940s. 

Rua 24 de Maio corner with Rua Conselheiro Crispiniano in 1969. Department store 'A Sensação' took the place of Touring Club do Brasil; see Galeria do Rock just next to it. 

10 January 1957 - columnist Ney Machado from Rio de Janeiro's 'A Noite' tells the whole story how Sao Paulo was given a great present with the renovation of old Cine Paramount which was turned into a complete theatre now. It would re-open its doors on Friday, 18 January 1957. Impresarios Bernardo Wull Bregman (photo) and Julio Lorenzi put up the money for the renovation and managed the theatre now. 

João Artacho Jurado, architect

1940s.

Artacho Jurado at Viaduto Jacareí, in 1957. 

Viaducto 9 de Julho in 1955, with João Artacho Jurado's building in the back...  

Beto Abrantes saunters towards Praça da Republica in 2018.

Miss USA 1958, Eurlyne Howell visits Edificio Bretagne with its architect João Artacho Jurado.

Cine Broadway & Cine Ritz

Cine Ritz was on the right side of Avenida São João, looking south, and Cine Broadway on the left-hand side almost facing each other.

Avenida São João in 1954...

Cine Broadway on the left, in 1940. 

Av. São João, with Cine Ritz on the right and Cine Broadway on the left, in 1956.

Cine Broadway opened on 3rd May 1934; here's in 1941, showing Michael Curtiz's 'Sea hawk' (O gavião do mar) with Errol Flynn. 

Cine Broadway shows W.S.Van Dyke's 'I married an angel' with Jeanette MacDonald & Nelson Eddy which opened in the USA on 1st July 1942. 

Cine Broadway on Avenida São João...  

Cine Ritz on the right-hand side... Cine Broadway on the left-hand side in 1954. 

Cine Broadway glorious curtains protecting its screen. 

Cine Broadway's auditorium seen from the balcony. 

Cine Universo, Cine São João (Vila Matilde), Cine Rancho etc.

Cine São João, 1967. Rua Dona Matilde, 171, Vila Matilde.

Cine São João opened in 1951, with 968 seats; here's seen as it showed 'Rita, o mosquito'.

Cine Universo on Rua Celso Garcia was the 2nd largest cinema-house in town (Cine Piratininga was # 1). 

Cine Universo had a ceiling opening contraption to let the sunshine in whenever they wanted to air the place. Sometimes they opened it as in April 1966, when singer Roberto Carlos had a special birthday bash for the masses. 

part of Cine Universo seen from the outside...

Cine Guaianazes in November 1961, played Carlos Hugo Christensen's 'Meus amores no Rio'.

1974 - Cine Rancho at Sancta Efigenia, Rua General Couto de Magalhães, 140.

1930s - Theatro Boa Vista, Rua Boa Vista, 30, on the corner of Ladeira Porto Geral.

RADIO ELDORADO, 700 kilocycles, 4 January 1958.

5 January 1958 - the newst radio station in Sao Paulo, Radio Eldorado, starts its operation on a Saturday being blessed by Don Carlos Carmelo de Vasconcelos Melo, Catholic Church's highest authority and Carvalho Pinto the conservative governor of Sao Paulo. Popular Brazilian President Juscelino Kubitschek was anathema for the conservative newspaper owner Julio de Mesquita Filho. 

5 January 1958 - daily 'O Estado de Sao Paulo' report about Radio Eldorado inauguration the previous day. 

1st May 1958 - Radio Eldorado ad on 'O Estado de S.Paulo'.

There was a time in 1959, that conservative daily 'O Estado de S. Paulo' saw Fidel Castro's revolution in Cuba with benign eyes. Radio Eldorado even broadcast programmes about Cuban Revolutionary Songs in 1959. 

That all ended when the USA cut diplomatic relations with Cuba in early 1961... and after Castro declared himself Marxist-Leninist on 2nd December 1961, OESP and Radio Eldorado would rather see the Devil himself than Fidel & Communism. 

9 August 1959 - For those who know a little about politics this article published at daily 'O Estado de S.Paulo' is an aberration. Radio Eldorado, owned by the very conservative group Estadão, presented a programme showcasing some of the Cuban Revolution most popular songs. 

As soon as Fidel Castro declared himself a Marxist-Leninist follower, 'OESP' would rather see the Devil himself than anything related to Cuba and Communism. So it is actually fun to read this article and imagine that one day hyper-conservative Radio Eldorado played songs like 'Canción de Libertad' (canção do soldado cubano), 'Marcha de los barbudos', 'Marcha 26 de Julio' or 'Mambo de la Reforma Agraria'... the simple words Reforma Agrária (Land Reform) was anathema for those conservative bulwark.

read about when Fidel Castro declared himself Marxist-Leninist on 2nd December 1961:
https://www.history.com/this-day-in-history/castro-declares-himself-a-marxist-leninist

Following a year of severely-strained relations between the USA and Cuba, Fidel Castro openly declares that he is a Marxist-Leninist. The announcement sealed the bitter Cold War animosity between the two nations.

Fidel Castro came to power in 1959, after leading a successful revolution against the dictatorial regime of Fulgencio Batista. Almost from the start, the US worried that Castro was too leftist in his politics. He implemented Agraria Reform, expropriated foreign oil company holdings, and eventually seized all foreign-owned property in Cuba. He also established close diplomatic relations with the Soviet Union, and the Russians were soon providing economic and military aid.

By January 1961, the USA had severed diplomatic relations with Cuba. In April, the ill-fated Bay of Pigs invasion took place, wherein hundreds of rebles, armed and trained by the US, attempted a landing in Cuba with the intent of overthrowing the Castro government. The attack ended in a dismal military defeat for the rebles and an embarrassing diplomatic setback for the USA.

In December 1961, Castro made clear what most US officials already believed. In a televised address on 2 December 1961, Castro declares, 'I am a Marxist-Leninist and shall be one until the end of my life.'

He went on to state that, 'Marxism or scientific socialism has become the revolutionary movement of the working class.' He also noted that communism would be the dominant force in Cuban politics: 'There cannot be 3 or 4 movements.'

Some questioned Castro's dedication to the communist cause, believing that his announcement was simply a stunt to get more Soviet assistance. Castro, however, never deviated from his declared principles, and went on to become one of the world's longest-ruling heads-of-state.

In late July 2006, an unwell Fidel Castro temporarily ceded -power to his younger brother Raul. Fidel Castro officially stepped down in February 2008. Castro died on 25 November 2016, at 90.

 23rd July 1961 -