Cine São João, 1967. Rua Dona Matilde, 171, Vila Matilde.
Cine São João opened in 1951, with 968 seats; here's seen as it showed 'Rita, o mosquito'.
Cine Universo on Rua Celso Garcia was the 2nd largest cinema-house in town (Cine Piratininga was # 1).
Cine Universo had a ceiling opening contraption to let the sunshine in whenever they wanted to air the place. Sometimes they opened it as in April 1966, when singer Roberto Carlos had a special birthday bash for the masses.