Wednesday, February 25, 2015

1965 'A hard day's night' / 'Marnie' 1966 'Help' / 'What's new pussycat?'

28 February 1965 - The Beatles's 'A hard day's night' becomes 'Os reis do i-ié-ié' in Brazil.
28 February 1965 - Alfred Hitchcock's super-sleak 'Marnie, Confissões de uma ladra' same day as the Beatles's flick.
11 September 1965 - French production directed by Patrice Dally, 'Le tout pour le tout' (Tudo ou nada) shot on location in Rio, S.Paulo and Bahia in 1962. A French couple - Karen Blanguernon & Dirk Sanders - arrive in Brazil to try and become successful in their musical pursuits. It was released in France in August 1963 but it took 2 years to show up in Brazil. See the add in Estadao has been tampered with: Brazilian Paulo Autran went from a supporting role to being its main star - a typical local deception. Brazilian actor Sady Cabral's name has gone from bottom to top eclipsing Bruno Cremer who plays the villain. 
11 September 1965 - beach party movie 'Ride the wild surf' (Mar raivoso) had been released in the USA on 5 August 1964 just over a year before cashing in on Fabian's good looks and Shelley Fabares's popularity as Donna Reed's eldest daughter on TV's 'The Donna Reed Show' (1958-1963) and her #1 record 'Johnny angel' in 1962.
12 December 1965 - O Estado de S.Paulo.
3rd April 1966 - The Beatles finally open their second featured film 'Help' at Cine Windsor plus 11 other cinemas.
3rd April 1966 - 'O que é que há, gatinha' (What's new, pussycat?) at Cine Metropole.
25 September 1966 - At Cine Boulevard Argentine bombshell Isabel Sarli appears stark naked at 'Favela' supported by Brazilian he-man Jece Valadão. 

Monday, February 9, 2015

CINE REX, Bela Vista, Sao Paulo


Cine Rex, on the corner of Rua Ruy Barbosa & Rua Conselheiro Carrão shows Alfred Hitchcock's 'Rebecca' (A mulher inesquecivel) in 1941. The house seen in the back is on the other side of Rua Ruy Barbosa.


Cine Rex started business on 10 October 1940 showing RKO's 'Irene' with Anna Neagle & Ray Milland. Rua Ruy Barbosa is the one with tram-tracks on the cobbled pavement. I wonder if the audience would be able to listen to the tram's rumbling when it passed by the cinema's doors. 



Cine Rex stuff and its owners brothers Jose Fernando Taddeo & Nicolau Taddeo (centre). Fernando was the owner of huge Cine Piratininga at Bras. 

read more about Cine Rex at: http://www.saopauloantiga.com.br/teatro-zaccaro/





Sunday, February 8, 2015

CINE IPIRANGA - Salada Paulista

Cine Ipiranga em toda sua majestade em Abril 1943.
'Tales of Manhattan' (Seis Destinos) opens Cine Ipiranga on 3rd April 1943.
os balcões do Cine Ipiranga.
Cine Ipiranga in all its majesty.
luminárias no teto do imenso saguão (lobby) do Cine Ipiranga. 
Cine Ipiranga's lobby.
a rare coloured photo of Cine Ipiranga's great internal lobby. 
Cine Ipiranga's lobby was so large one might get lost there if not careful... 

Cine Ipiranga has been shut for decades now... this is how it looks today... not bad. 
Cine Ipiranga in the 1950s
Inaugurou-se ontem, sábado, 3 Abril 1943, o Cine Ipiranga, uma das mais belas casas de diversão com que conta atualmente São Paulo. Dotado dos mais modernos melhoramentos, o cinema ora inaugurado na avenida Ipiranga, próximo da avenida São João, apresenta como uma das novidades mais interessantes os chamados 'pullman', Consistem em 290 poltronas situadas no 'balcão de primeira', oferecendo requintada comodidade. Ao 'pullman' se pode chegar diretamente por escada, ou por elevador especialmente destinado a esse fim. Recorte da 'Folha da Manhã' de 4 Abril 1943.
Cine Ipiranga was so big they put his ad at Estadao on 10 August 1952 saying: There's always a place for someone else at Cine Ipiranga.
A busy Avenida Ipiranga  with a brightly lit Cine Ipiranga in 1961
Corner of Av. Ipiranga & rua 24 de Maio in the 1950s. See Panair's offices and Kopenhagen shop on the background. 
Salada Paulista ao lado do Cine Ipiranga era um restaurante de comida-rápida, mas 'gourmet', onde as pessoas comiam de pé. Ficava constantemente cheio e a comida era de qualidade. 
Salada Paulista in 1966.

Lee Neto wrote at Facebook in November 2023

O restaurante Salada Paulista foi localizado primeiro na rua Dom José de Barros, depois mudou-se para a rua 24 de Maio e finalmente para a avenida Ipiranga, ficando ao lado do luxuoso Cine Ipiranga, da Cia Serrador. Eu ia muito lá com meus pais a partir de 1964, quando eu tinha 5 anos.  

Salada Paulista era um restaurante de comida-rápida, mas 'gourmet', onde as pessoas comiam de pé junto ao balcão. Ficava constantemente cheio e a comida era de extrema qualidade.  Era muito frequentado por policiais civis nas décadas de 50, 60 e 70.

O prato principal eram batatas, ovos cozidos, salsichas e molhos de maionese, katchup e mostarda; com tudo isso vivia cheio e havia vários pratos deliciosos. A salada de batatas tinha duas salsichas marca Santa Branca, que eram bem generosas.

O balcão era alto e de mármore; os atendentes iam marcando com lápis a sua conta, na pedra branca. Na hora de pagar tinha o ritual da “caixinha”; eles somavam, cobravam ali mesmo e depois, com um pano úmido apagavam, e tudo estava pronto para o próximo freguês.

O restaurante foi fechado no final dos anos 70. Foi “rival” do Ponto Chic e seu tradicional baurú.

Avenida Ipiranga in the late 1940s as seen from the corner of Rua 24 de Maio looking southtward. 
just opposite Cine Ipiranga there was palatial Cine Marabá seen here at the premiere of 'Angela' a Brazilian movie - 1951.
Em 9 Fevereiro 1955, muitas décadas antes da eleição da Presidenta Dilma Rousseff, o Cine Ipiranga exibia essa comédia italiana com Silvana Pampanini,  que compareceu em pessoa na estreia do filme, na quarta-feira. 

Apesar dos mauricinhos que odeiam a Presidenta Dilma dizerem que a palavra 'presidenta' é errada, na verdade, não passa de puro despeito, pois como explica o site abaixo, a designação PRESIDENTA é correta.

confira: http://revistalingua.uol.com.br/textos/62/artigo248988-1.asp
Presidenta Dilma Rousseff... só para chatear. 
1943

Friday, October 31, 2014

TV EXCELSIOR Channel 9

Bibi Ferreira single-handedly took TV Excelsior to the top of the ratings in late 1960 with 'Brasil '60', a variety show on Sunday nights.
TV Excelsior, Channel 9 TV camera at rua Nestor Pestana, in 1960

TV Excelsior, Channel 9 in São Paulo started broadcasting in 9 July 1960. Prior to it there were three TV stations: TV Tupi, Channel 4, inaugurated in 1950; TV Record, Channel 7 (1953) and TV Paulista, Channel 5 (1955).
23rd October 1960 - TV Excelsior shows Brazilian movie 'Balança mas não cai' at 10:00 PM.
TV Excelsior auditorium was Teatro de Cultura Artística on Rua Nestor Pestana.
'Times Square' was a musical-comedy TV Excelsior, Channel 2, in Rio de Janeiro beamed weekly live in Rio and a video-tape was sent to Channel 9 in São Paulo and shown on Thursdays at 8:30 pm following its main novela. It was a bit like 'Broadway visits Rio de Janeiro'... General direction was competently done by Paulo Celestino, who also appeared as performer along side Zélia Hoffman. Coreography was directed by Gilberto Motta, and cenography by Miguel Hochman.
 
The whole show worked as a Broadway musical-comedy with a few humoristic sketches peppered with original music mostly written by pianist-song-writer João Roberto Kelly, with lyrics by Haroldo Barbosa, Meira Guimarães and J. Rui. It was orchestrated by Alexandre Gnatalli who conducted the orchestra too. 

Besides Celestino-Hoffman there were a few other couples who appeared weekly: Daniel Filho & his wife then Dorinha Duval; Waldyr Maia & Isa Rodrigues; funny man Hamilton Ferreira & marvelous Lilian Fernandes and finally great Grande Otelo & ravishing Aizita Nascimento, representing Brazilian Blacks. 

Even though the songs were mostly repeated with different lyrics suiting the week's theme, people never got tired of them and sometimes even sang along with the cast. We should not forget these performers: Castrinho, Myriam Pérsia, Jorge Loredo, Ema D'Ávila, Annik Malvil, Hugo Brando, Geraldo Barbosa, Roberto Guilherme and  Lupe Gigliotti who all took part in the show. 

'Times Square' started in September 1963, reached its peak in 1964, and folded in May 1965, a year after the military putsch when TV Excelsior owners realized its days were numbered due to their opposition to the military who took power in April 1964 and were hell-bent into championing their own TV network (TV Globo) that would dominate Brazilian landscape for more than 50 years.

9 July 1961 - This was TV Excelsior's grid for the Sunday in which the broadcaster became 1 year old. In a bit more than a year TV Excelsior became the Number One TV station in Sao Paulo and soon, after getting hold of a concession originally granted to TV Mayrink Veiga in Rio de Janeiro it becomes the Number One TV station in Brazil.
                          23rd October 1960                               27 November 1960 
Bibi Ferreira comperes 'Brasil '60, a variety show on Sunday evenings that soon tops the TV ratings.

TV Excelsior was to become the greatest TV station in Brazil in less than 2 years. They literally invented the wheel again when they launched Bibi Ferreira as an MC of 'Brasil 61', a variety show on Sunday nights. No other station had thought much about this time slot and Channel 9 went to the top of the ratings instantly. 

25 July 1961 - 'Brasil 61' was produced by Manoel Carlos having all-round-performer Bibi Ferreira as its MC; it was a sort of Brazilian version of USA's 'Ed Sullivan Show'.

9 July 1961 - Retrabel, a TV-set manufacture pays a full-page ad on OESP celebrating Canal 9 first year on air.

30 July 1961 - Ainda a dublagem – Ou o início do programa que viria a ser conhecido como 'Cinema em casa' - O Canal 9 faz evidentes esforços para que seu programa de cinema seja de qualidade dentro do critério de maior variedade possível.  E assim é que estão anunciados para apresentação a partir de amanhã, sempre no horário das 22:25 as fitas: ‘Ascensor para o cadafalso’(Ascenseur pour l’échafaud) de Louis Malle de 1957, na 2ª.; ‘Homens sinistros’ (Marked men) de 1940, na 3ª.; ‘Fanfan la tulipe’ (com Gina Lollobrigida de 1952) na 4ª.; ‘A carne manda’ (mexicano de 1948) na 5ª.; ‘Fogo de outono’ (‘Dodsworth’ de 1936 com Mary Astor & Walter Huston) na 6ª.; ‘As infiéis’ (Le infidele, com Gina Lollobrigida, May Britt & Marina Vlady, de 1952) no sábado e ‘Obrigado doutor’, de Moacyr Fenelon, com Rodolfo Mayer no domingo.

O articulista do Estadão continua a discorrer contra a dublagem de filmes de qualidade: Tomando como exemplo essa programação, e atendendo apenas ao aspecto artístico, Por mais talentoso que seja o artista nacional que emprestar sua voz à de Gerarde Philipe, ela não será a do grande ator francês. Quem falará por Gina Lollobrigida e Mary Astor?

Na verdade, 1961 foi um ano chave para a dublagem de séries norte-americanas que até 1960 eram apresentadas em seu original, havendo legendas como no cinema. Eu me lembro em particular da série 'Fury', que eu estava acostumado a assistir em inglês e quando a dublaram eu achei 'esquisita' a voz do menino principal, cuja voz 'engrossou' de uma semana para outra. Outra voz que mudou muito foi do menino que fazia o amigo da Lassie.

I was really disappointed when they started dubbing 'Fury' (beamed on TV Record) because Bobby Diamond'a voice was probably dubbed by an adult male. All the magic was gone. But most people got used to the sound of the new voices and got over it.

Mas a dublagem tinha vindo para ficar e depois de alguns meses a maioria das pessoas nem se lembravam mais das vozes originais de seus heróis favoritos.

E assim a TV Excelsior começou com seu 'Cinema em casa', que tinha um público fiel, com filmes europeus e de qualidade começando as 10:30 da noite e terminando perto da meia-noite.
2nd July 1963 - TV Excelsior, Channel 2, starts broadcasting in Rio de Janeiro-GB and its metropolitan area. In less than a year it was the most popular TV station in the state...

Intervalo September 1963.
TV Guide Intervalo hails Rio de Janeiro's TV Excelsior, Channel 2, which would get to the top of the ratings in less than a year...
11 August 1963 - Just when comedian Chico Anisio was top of the heap at TV Record, Channel 7, with his 'Chico Anisio Show'. TV Excelsior made him an offer he couldn't refuse. TV Excelsior poached him off TV Record paying him more money. As simple as that. Here's a full-page add on OESP.

No one could topple TV Excelsior from the top. Their management was the best in the country. They were young and they knew what they were doing. The only thing they could not possibly have forecast was the Military coup d'etat that would happen in less than a year - April 1964. That was the beginning of the end of such an intrepid heart. 
'Fatos & Fotos', 22nd July 1967.