1970s Radio Bandeirantes & Record... América!

1970 started with a fierce competition between  Radio Bandeirantes and Radio Record. Both radio stations advertised at Jornal da Tarde a popular evening Sao Paulo newspaper. Here are some of those ads:

Radio Bandeirantes in February 1970 

7:00 - 'Primeira Hora' com os Titulares da Notícia, direção: Alexandre Kadunk
8:00 - 'O trabuco' - Vicente Leporace
9:00 - 'Patrulha Bandeirantes' (Defendendo a cidade contra o crime)
9:30 - 'Placard Bandeirantes do Sucesso' com Fernando Solera
10:00 - 'O outro Show das 10' - Humberto Marçal
12:00 - 'Almoço à brasileira' - Moraes Sarmento

12:45 - 'O nosso correspondente' com os Titulares da Notícia
13:00 - 'Não diga não' - Miguel Vaccaro Netto
14:00 - 'As duas faces do disco' - Alfredo Borba
15:00 - 'Brasa, balança & bossa' - José Paulo de Andrade
16:00 - 'Programa da tarde' - Ferreira Martins
17:30 - 'Reporter musical' - Celso Teixeira
18:00 - 'Chega de prosa' - Gioia Junior
18:30 - 'Marcha do esporte' - Scratch do Radio
18:45 - 'O nosso correspondente' - Titulares da Notícia

Moraes Sarmento at noon; Miguel Vaccaro Netto at 1:00 pm.

Darcio Campos was 'new blood' for Radio Record... he competed for young people with José Paulo de Andrade on Radio Bandeirantes at 3:00 pm; Padre Olavo Pezzotti was the vicar in Vila Madalena where I used to live from 1960 to 1969. He had a daily show at Radio Record from 5:50 through the Hora da Ave Maria - 6:00 pm.

Pe. Olavo Pezzotti in 1951. 

3rd October 1983... ever since the mid-1970s, Radio America changed into a Top-40 format that resembled that of those US radio stations with an ubiquitous jingle that was repeated throughout the day. Suddenly, Radio America reached #1 in the ratings and stayed at the top for more than 10 years until the AM format started to get rusty and most listeners moved over to FM.