In the space of one single week the city of Sao Paulo saw 3 major movie houses inaugurated. Cine Boulevard that was a totally refurbished Cine Paratodos that had its entrance on Rua Santa Efigenia now had its box-office on Rua Antonio de Godoy opened on Wednesday, 11 December 1957. Three days later - on Friday, 13 December 1957, brand-new Cine Olido opened its luxurious facilities to the public... and finally on the next Friday, 20 December 1957, it was Cine Paisandu that opened its doors to the public. Mind you that all 3 cinemas were all around Largo do Paisandu.
1st December 1957 - daily 'O Estado de S.Paulo' announces the opening of Cine Boulevard, a brand new cinema house in downtown São Paulo on Wednesday, 11 December 1957.
Cine-Theatro Paratodos blueprint: Entrance at the corner of Largo Sancta Ephigenia and Rua Antonio de Godoy. There was a long hall (sala-de-espera) that led to the main hall (sala-de-espetáculos); one entered it by the side of the main stage or screen (palco or tela). The main exit was at the back of the theatre and it led to Rua Antonio de Godoy. 
Cine-Theatro Paratodos box-offices on its opening day with RKO's 'No, no, Nanette', directed by Herbert Wilcox opened in New York on 13 December 1940. 
Cine Boulevard near the end of its life in 1968. 'O filho de Godzila' opened in Tokyo on 16 December 1967.
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14 November 1960 (Monday) - After 37 weeks at Cine Ipiranga, Cecil B. De Mille's 'The 10 Commandments' (Os 10 Mandamentos) starts showing 3 times a day at Cine Boulevard. My uncle Claudio took me to see it at Cine Boulevard sometime in January or February 1961. I was so impressed by such a spectacle I've never forgotten the experience. I'm really grateful to my uncle for having taken the time (almost 4 hours) and trouble. I have seen 'The 10 Commandments' many a time since then... but that first time is priceless. I remember when I lived in the USA in 1971-1973, I went to see it again at a cinema near the Journal Square train station in Jersey City, NJ. Half way through the 4 hour projection someone shouted Fire!... they stopped the session, opened all the doors and out we the crowd went into the street. Luckily no one was hurt but one could smell the smoke but didn't see the actual fire...
11 December 1957 - Wednesday - Cine Boulevard is inaugurated on Rua Antonio de Godoy, 83. Actually Cine Boulevard was the result of totally refurbishing Cine Paratodos that closed at the end of 1956.
16 December 1956 - by December 1956 Cine Paratodos, on Rua Santa Efigênia shut its doors to be completely refurbished. After one year it opened its doors again as Cine Boulevard having its entrance on Rua Antonio de Godoy.
Cine-Theatro Paratodos in the 1940s, at the corner of Rua Antonio de Godoy and Rua Sancta Efigênia.
Cine-Theatro Paratodos main projecting room.
Paratodos stage and screen.
Paratodos waiting hall (sala de espera).
Cine-Theatro stairs leading to the balcony.
According to 'Revista de Engenharia Mackenzie' nº 54 pages 184 /191, Cine Theatro Paratodos opened on 12 September 1930; then it says Paratodos was re-opened after being re-furbished on 4 May 1947. In the early days there were concerts before film sessions with pianist Antonieta Rudge and singer Anita Gonçalves. Cine-Theatro Paratodos was demolished sometime in 1950. A partir de 11 December 1957 no lugar dos balcões (plateia superior) funcionou o Cine Boulevard.
Rua Antonio de Godoy is a one-block street between Avenida Rio Branco & Rua Santa Efigenia.
17 May 1958 - Cine Boulevard dubbed 'Cinema de Elite' showed only choice European productions like 'Sinfonia de amor' (Symphonie inachevée), a French-Italian co-production shot in 1954, released in 1956 with Claude Laydu and Lucia Bosé. It is a biopic portraying the life of composer Franz Schubert.
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1st December 1957 - on the same day, OESP announces the inauguration of Cine Olido yet another brand new movie-house in downtown Sao Paulo...
13 December 1957 - inauguration of Cine Olido on Avenida São João with 'An affair to remember' (Tarde demais para esquecer) with Cary Grant & Deborah Kerr.
20 December 1957 - inauguration of Cine Paisandú with 'War and peace'.
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