Friday, October 20, 2017

Walter Silva starts 'O pick up do Pica Pau'

Walter Silva started his famous 'O pick up do Pica Paulo' at Sao Paulo's Radio Record in mid-1958. He had worked as Maysa's assistant when she decided to become a professional singer after recording a 10" album for RGE in 1956. Mr Silva, who worked as a promotion man for the label was assigned to travel with bombastic Maysa to Rio de Janeiro and anywhere else in Brazil as her P.R. man. 

Walter did his job so well, he was soon invited by Paulinho Machado de Carvalho to start a radio show of his own at Radio Record, the highest rating broadcaster in São Paulo. Walter's style was fresh and original and he made the 10:00 AM slot a hit. 

Walter Silva was attracted by Radio Bandeirantes and other radio stations. Everywhere he went he would do the same sort of show... and it was always a big hit with listeners.  

Radiolandia #225, 16 August 1958.


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