Televisão Paulista S.A., Avenida Rebouças, 58-62.
Radio Nacional de São Paulo at Rua Sebastião Pereira, 218.
TV Paulista finally moves from a cramped space on Avenida Rebouças to better facilities on Rua das Palmeiras, 322, in 1957 (Revista do Radio #433).
Abelardo Barbosa aka Chacrinha starts his weekly programme on TV Paulista, Channel 5 in 1960. Chacrinha was born on 30 September 1917, in Surubim-PE. In 1939, he moved to Rio de Janeiro-DF where he worked as a speaker at Radio Tupi. Photos & article from Revista do Radio no.583, 1960.
Trendy theatre director Antunes Filho (1929-2019) starts working at TV Paulista in 1954 (Revista do Radio no.241).
Álvaro Moya, TV Paulista's artistic director was invited by the US Department of State to visit that country in 1959. Mr Moya stayed there for 4 months and had the chance to see how the TV industry work there having had the chance to learn the ropes of the business at the studios of NBC and CBS's Television City in Hollywood, California.
Revista do Radio # 494, says Álvaro was impressed with the whole thing but being TV Paulista's teledrama supervisor he particularly interested in 'Playhouse 90', NBC's 'Wide Wide World' and Dinah Shore's 'Chevy Show' which is made in colour and the series 'Gunsmoke' which is the most popular in the US being watched by 50,000,000 people weekly.
new talent Sylvia Telles sang at Radio Mayrink Veiga in Rio de Janeiro in 1955; in São Paulo, Sylvia performs at TV Paulista (Revista do Disco no.32). 11 October 1957 (A Gazeta Esportiva) - José Castellar' 'A última conquista' an adaptation of José Castellar with Lucy Meirelles, Lucy Rangel & Anita Morandini beamed on Saturday at 9:00 pm; on the right: Carlos Alberto de Nobrega gets a haircut while discussing some work with Canarinho (Revista do Rádio, 1957).
Producers Elio Tozzi, David Conde & José Catellar brain-storm an idea to apply it to 'Café Concerto' in 1957; 21st October 1958 - Castellar also produced 'Hit Parade', a very popular show where music was done live orchestrated by Osmar Milani, Guerra Peixe, Waldemiro Lemecke, Rubem Perez & Silvio Tancredi for Hebe Camargo, Cleia Soares and many others.