Tuesday, February 23, 2016

TV Paulista, Channel 5

Televisão Paulista S.A., Avenida Rebouças, 58-62.
Radio Nacional de São Paulo at Rua Sebastião Pereira, 218.
TV Paulista finally moves from a cramped space on Avenida Rebouças to better facilities on Rua das Palmeiras, 322, in 1957 (Revista do Radio #433).
Abelardo Barbosa aka Chacrinha starts his weekly programme on TV Paulista, Channel 5 in 1960. Chacrinha was born on 30 September 1917, in Surubim-PE. In 1939, he moved to Rio de Janeiro-DF where he worked as a speaker at Radio Tupi. Photos & article from Revista do Radio no.583, 1960. 
Trendy theatre director Antunes Filho (1929-2019) starts working at TV Paulista in 1954 (Revista do Radio no.241). 
Álvaro Moya, TV Paulista's artistic director was invited by the US Department of State to visit that country in 1959. Mr Moya stayed there for 4 months and had the chance to see how the TV industry work there having had the chance to learn the ropes of the business at the studios of NBC and CBS's Television City in Hollywood, California. 

Revista do Radio # 494, says Álvaro was impressed with the whole thing but being TV Paulista's teledrama supervisor he particularly interested in 'Playhouse 90', NBC's 'Wide Wide World' and Dinah Shore's 'Chevy Show' which is made in colour and the series 'Gunsmoke' which is the most popular in the US being watched by 50,000,000 people weekly. 
new talent Sylvia Telles sang at Radio Mayrink Veiga in Rio de Janeiro in 1955; in São Paulo, Sylvia performs at TV Paulista (Revista do Disco no.32). 
11 October 1957 (A Gazeta Esportiva) - José Castellar' 'A última conquista' an adaptation of José Castellar with Lucy Meirelles, Lucy Rangel & Anita Morandini beamed on Saturday at 9:00 pm; on the right: Carlos Alberto de Nobrega gets a haircut while discussing some work with Canarinho (Revista do Rádio, 1957). 
Producers Elio Tozzi, David Conde & José Catellar brain-storm an idea to apply it to 'Café Concerto' in 195721st October 1958 - Castellar also produced 'Hit Parade', a very popular show where music was done live orchestrated by Osmar Milani, Guerra Peixe, Waldemiro Lemecke, Rubem Perez & Silvio Tancredi for Hebe Camargo, Cleia Soares and many others. 
Hebe Camargo & Abelardo Barbosa aka Chacrinha in 1961
Lourdes Rocha & Mario Brasini present 'Estampas Eucalól'.
Humour show 'Sequência em Ri maior' on Mondays at 9:00 pm with Zilda Cardoso pointing something to Branca Ribeiro, flanked by dancers Adiris & Nancy in 1962


Monday, February 22, 2016

Reclames antigos

a 1950s hunk who wears Colgate oil in his hair... 
14 November 1954 - this is what a 'pelego' really means. It took me years to know it...
Kidney problems? Drink Bayer's Helmitol; magazine 'Carioca', 1939.
Pó-de-arroz Lady at weekly magazine 'Carioca' n.368 in 1942.

Sunday, February 21, 2016

Radio Record PRB-9 - Radio São Paulo PRA-5

front row form left to right: ?, ?, ?, Inezita Barroso, Blota Jr., Sonia Ribeiro, Nelson Gonçalves, Cidalia Meirelles, Randal Juliano. Second row from left to right: ?, Roberto Amaral, Nilsen Ribeiro (Duo Guarujá), ?, Esterzinha de Souza, ?, ?, Armando Castro (Duo Guarujá), ? ; back row: ?, ?, ?. 
Oduvaldo Viana, em 1933, iniciou sua carreira radiofônica na Radio Record de São Paulo. Fora convidado para escrever uma serie de programas. Essa foi a 1ª vez que se escreveu para radio-teatro no Brasil. Após uma serie de audições de meia hora, Oduvaldo Viana não pensou mais em radio. Em 1935 embarcava para Buenos Aires, onde dirigiu um filme, ‘El hombre que nació dos veces’, permanecendo na capital portenha até 1940. E foi na Argentina mesmo que pela 1ª vez foi contratado para escrever novelas. Lançou ‘Predestinada’, uma sua peça original e ‘Recuerdos de un viejo amor’, uma radiofonização do romance ‘Senhora’ de Jose de Alencar. Ainda em Buenos Aires dirigiu ‘A hora do Brasil’ na Radio El Mundo.

Quando regressou ao Brasil foi convidado para dirigir a Radio São Paulo. Esse convite tinha partido de Toledo Passos e Pedro Santoro. Aceitou a direção artística da emissora e lançou as novelas feitas em Buenos Aires. Revista Radiolar n. 13 - Abril 1951; texto escrito por Fred Jorge.
Isaura Garcia who was born on 26 February 1923, when her family lived on Rua Alegria at Brás, tells the story of her life to Radiolar in 1950.
6 May 1963 - 'Alegria dos Bairros', a Sunday morning live-musical-programme broadcast straight from a different  cinema in the outskirts of São Paulo metropolitan area turned 7 years old. 
Cinderela being crowned Queen of Carnaval by Hebe Camargo and Blota Junior at Radio Record. 

Avenida Tiradentes

1952.
Palacio Zarzur & Kogan aka 'Mirante do Vale' in 1965

BANCO DO BRASIL building through the years

Banco do Brasil building well on its way circa 1949. It would be completed in 1954 hiding part of the majestic Banco do Estado de S.Paulo building...
1949.
1952.
1953.
1960s.

Saturday, February 20, 2016

Avenida Casper Libero

Art-Deco bus-shelter 1950.
Rua Casper Libero in 1956.
1943.
Rua Casper Líbero in the late 1960s; Parque Perouche bus to Santana. 
1930.
Viaducto Sancta Ephigenia leading to Avenida Casper Libero. 

Aeroporto de Congonhas




Congonhas in 1968

Praça Ramos de Azevedo & Viaducto do Cha

Edificio Conde Prates (just starting) & Othon Palace Hotel (well-advanced) under construction in the 1950s. 
both buildings already finished - maybe 1959. 
Rua Formosa in 1952.
Praça do Correio in 1963. 
actor Tarciso Meira next to the Pedestrian Underground Passage under Rua Xavier de Toledo, circa 1963.monument to architect Ramos de Azevedo circa 1953.
monument to Ruy Barbosa on Praça Ramos de Azevedo in 1953. 
Lulu Pavone in front of the same Ruy Barbosa statue on 29 October 2014. 

late 1950s.
Family stroll the footpath in front of Theatro Municipal, in the 1950s
Young ladies accompanied by a chaperone cross Viaducto do Chá in the 1950s.
a man in double-breasted suit walks on Viaducto do Chá in 1950; Mappin near Christmas time in the 1950s. 
Rua Xavier de Toledo next to Viaducto do Chá in 1950.
Mappin Stores mid-1960s.
1950s.