5 January 1958 - the newst radio station in Sao Paulo, Radio Eldorado, starts its operation on a Saturday being blessed by Don Carlos Carmelo de Vasconcelos Melo, Catholic Church's highest authority and Carvalho Pinto the conservative governor of Sao Paulo. Popular Brazilian President Juscelino Kubitschek was anathema for the conservative newspaper owner Julio de Mesquita Filho.
5 January 1958 - daily 'O Estado de Sao Paulo' report about Radio Eldorado inauguration the previous day.
1st May 1958 - Radio Eldorado ad on 'O Estado de S.Paulo'.
By mid 1967, a full 6 months before the Brazilian Military Dictatorship shut the doors close on any kind of democracy with the introduction of draconian AI-5 (Institutional Act 5, that closed both houses of Congress houses and suspended people's constitutional rights) weekly illustrated-magazine 'O Cruzeiro' published an article about a group of high school students who took preparatory courses for university-entrance examinations around Praça Carlos Gomes in downtown Sao Paulo. They were hip, fashion-conscious with an attitude.
Os 'Niks' (reminding of the word 'beatniks') soh falam em filosofia, amor e arte' (Niks only talk about philosophy, love & art).
Article written by Hilton Viana for illustrated weekly magazine 'O Cruzeiro' 3 June 1967.
Praça Carlos Gomes Niks only talk about love & art.
Praça Carlos Gomes, named after Antonio Carlos Gomes (1836-1896, a Brazilian musician who wrote operas) is a fairly small park located in the heart of old Sao Paulo. There was nothing really exceptional about it until the emergence of such an extravagant young crowd who lounged around its gardens & benches while waiting to attend classes at Curso Santa Ignez, a private school that prepared young hopefuls for the very competitive university-entrance-examinations.
Erything started circa 1963, when a few philophy students (7 boys & 3 girls) adopted Praça Carlos Gomes as a rallying place where they could whileaway the hours and talk about their favourite subject: filosophy. They were former boy-scouts and probably Jack Kerouac fans so they called themselves CGniks. By 1967, the original 10 students were joined by 25 new members, mostly from Santa Ignez school just around the corner.
Praça Carlos Gomes with Cine Joia in the background.
Walter Silva started his famous 'O pick up do Pica Paulo' at Sao Paulo's Radio Record in mid-1958. He had worked as Maysa's assistant when she decided to become a professional singer after recording a 10" album for RGE in 1956. Mr Silva, who worked as a promotion man for the label was assigned to travel with bombastic Maysa to Rio de Janeiro and anywhere else in Brazil as her P.R. man.
Walter did his job so well, he was soon invited by Paulinho Machado de Carvalho to start a radio show of his own at Radio Record, the highest rating broadcaster in São Paulo. Walter's style was fresh and original and he made the 10:00 AM slot a hit.
Walter Silva was attracted by Radio Bandeirantes and other radio stations. Everywhere he went he would do the same sort of show... and it was always a big hit with listeners.