Viaducto do Chá

 

1953. 

1938... girl's name is Nadir; she was born in 1936...only 2.

1939. 

Rua XV de Novembro in 1940.

on a grey morning in 1941.

Looking to Mappin Stores & rua Barão de Itapetininga, in the 1940s.

Avenida São João in 1945. 

1947.

2 young men cross the bridge in 1948.

strolling along Praça do Patriarca in the 1950s. 

1950.

a closer look to Mum & daughter... 

two well-dressed brothers in the early 1950s.

Dad, sonny, Mum & daughter walking down Viaduct do Chá in 1954. 

1948. 

1955.

1958. 

Mum & dad walk up with their children...

Street vendor plies his ware in front of Mappin Stores... 

on a rainy day at the Viaduct in 1959.

Viaducto do Chá in 1960. 

1964. 

Elza Soares & Garrincha with a friend on 8 July 1966. 

1954.

Viaducto do Chá novíssimo e o antigo ainda intacto. Note o bonde Vila Madalena no. 28, virando a Barão de Itapetininga para passar em frente ao Mappin, dobrar à esquerda na rua Conselheiro Crispiniano, dobrar à esquerda novamente na rua 7 de Abril, dobrar à direita na rua Xavier de Toledo e seguir em frente em direção à rua da Consolação.

Praça do Patriarca, 1943. 

in the 1950s.

1949. 

1950.

Rua do Tesouro in 1956. 

Rua da Consolação

 

Rua da Consolação looking south in the early 1950s. It is the last block before it reaches Avenida Paulista. One can see a tram car going towards Pinheiros or Vila Madalena. On the right hand footpath there are Bazar Ritz, named-so due to the existence of Cine Ritz-Consolação just across the street (where the tram is). See also Radio União Discos, a record-shop and Lustres Bobadilha, a chandelier & lighting fixture shop. 

Teatro Record, former Cine Rio, when sensational German actress-singer Marlene Dietrich performed there from 3 to 9 August 1959, always accompanied by pianist song-writer Burt Bacharach. Cine Rio was a project of architects Gilberto M.Tinoco & Ibsen Pivatelli. 

Teatro Record at Rua da Consolação, in 1965. 

Teatro Record on a Roquette Pinto Award Gala Night in the 1960s. 

Cine America on Rua da Consolação showing Frank Capra's 1941's 'Meet John Doe' (Adorável vagagundo) with Cary Cooper & Barbara Stanwick. It would be demolished and in its place they built Cine Rio which in early 1959 opened as Teatro Record

Rua da Consolação corner with rua Caio Prado on the left and rua Maria Antonia on the right. circa 1964.

Consolação next to rua Caio Prado looking down to Av.Ipiranga circa 1965. 

colourized photo of Rua da Consolação in 1956.

Grupo Escolar & Ginasio Estadual Professora Marina Cintra on 14 July 1950.

Consolação Church in 1953.

Edifício Redondo, in the corner of Av. Ipiranga & Rua da Consolação, just opposite Consolação Church, in 1960. 

Cine Trianon at Rua da Consolação corner with Avenida Paulista was closed temporarily in early 1967; it was renovated and re-opened on 29 June 1967, bearing a new name: Cine Belas Artes. Most people think Cine Ritz-Consolação and Cine Trianon were at the same site but that's not right. They were 2 different cinema-houses standing next to each other. As city planners had an old project to enlarge Rua da Consolação, every new building would be constructed with an empity space in its front. That's why one could park cars in front of Cine Trianon, for that space was reserved to be part of a Greater Consolação. The sign announces the theatre would soon bear another name: Cine Belas Artes. 

See that Cine Ritz-Consolação (to the left) even though it had been closed for a few years it was still standing.

Rua da Consolação circa 1960, before being enlarged (1968). 

By 1968, Cine Ritz-Consolação was dead & gone; Cine Trianon had been renamed Cine Belas Artes and Rua da Consolação was a large two-way street. 

Rua da Consolação in 1970. 

Consolação next to Paulista in 1968. 

13 September 1968. 

Rua da Consolação seen from Rua Amaral Gurgel and Praça Roosevelt on 28 February 1968 while it was being enlarged. See a gasoline station and Instituto Clemente Ferreira on the left. 

Rua da Consolação, 1938.

Rua Martins Fontes turns into Av. São Luiz crossing Rua da Consolação in the 1950s.