Monday, June 1, 2015

RADIO TUPI in the 1970s - Batista Linardi

There was a time around the mid-1970s when listening to radio in Sao Paulo was not an easy task. You see FM radio was still in its infancy and AM radio was going down the drain swiftly. 

I was lost culturally. After having lived in the U.S.A. in the early 70s I got used to listening to Top-40 New York radio stations and could not abide to listen to what Radio Excelsior and Radio Difusora played. The quality of the sound was well below that of New York. Besides, the DJs didn't have a clue about the nature of the Anglo-American songs they were playing. I felt I was lost in a desert.

Around 1974, I started working as a typist inside a supermarket and had the chance to listen to the radio the whole day through. I made friends with João Roberto, a young man who worked in the same neighbourhood who also listened to radio the whole day. It was through this fellow that I started listening to Radio Tupi again on a regular basis.

I remember when Radio Tupi came out of the shadows in 1964 and went right up to Number One in the ratings. Ever since Helio Ribeiro took Radio Tupi out of the dolldrums and even after he had left it ... Radio Tupi was always among the 3 most listened radio stations. 

So, when I went back to listening to Radio Tupi again in the mid-1970s I already knew some of their DJs like Barros de Alencar who had been on the air for 10 years now. As I worked from 8:00 AM to 5:30 PM I was glad when Batista Linardi entered with 'Você fez o sucesso', his daily show at 3:00 PM. 
June 1967 - Revista Melodias tells Batista Linardi's radio biography.
Batista Linardi worked at Radio Tupi in the late 1960s and 1970s. Circa 1974-1975 he had a daily show called 'Você fêz o sucesso' from 3:00 to 4:00 PM where he played recent goldies. There was a jingle-vignette I used to love: 'Alô, alô, você fèz o sucesso! Alô, alô, Batista Linardi, Tupi! Tupi!'.

revista Melodias 1969.

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