Victor Costa nee Victor Petraglia Geraldini, general director of Rio de Janeiro's Radio Nacional, gives a speech at the Opening of São Paulo's Radio Nacional in May 1952; bottom photo shows Lucas Nogueira Garcez, governor of the State of São Paulo (1951-1955) sitting on a chair surrounded by Mr Victor Costa & other authorities.
The day PRG-9, Radio Nacional Paulista started broadcasting in São Paulo in May 1952. Opening gala at Teatro de Cultura Artística on Rua Nestor Pestana; Photo published at Revista do Radio no. 142.'Vida Doméstica', June 1952.
'Parada de Sucessos', a programme MCed by Helio de Alencar on Radio Nacional Paulista from Monday through Saturday from 11:30 to 12:00 was the most popular at its time-slot.
If one happened to be walking in a residential area between 11:30 and 12:00 one was bound to listen to the strains of Glenn Miller's 'Saint Louis Blues March' which was the 'leit-motiv' of 'Parada de Sucessos'. Everyone and his dog listened to this radio show.
Lojas Assumpção or Radios Assumpção S.A. had been the patron of the radio show since it started in 1949.
If one happened to be walking in a residential area between 11:30 and 12:00 one was bound to listen to the strains of Glenn Miller's 'Saint Louis Blues March' which was the 'leit-motiv' of 'Parada de Sucessos'. Everyone and his dog listened to this radio show.
Lojas Assumpção or Radios Assumpção S.A. had been the patron of the radio show since it started in 1949.
10 August 1956; ad at 'Correio Paulistano' announcing Manoel de Nóbrega and his humorists on Saturday night at 8:00 pm.
1st May 1958 - 'Vida Doméstica' no.482; Radio Nacional Paulista celebrates its 6th year of broadcasting with highlights of Hebe Camargo, Ronald Golias, Agostinho dos Santos, Lourdes Rocha, Manoel de Nóbrega, orchestra conductor Spartaco Rossi and Sarita Campos.
In 1959, 'Parada de Sucessos' entered its 10th year on the air. Radio Nacional gave a bash at Cine Piratininga - one of the largest in São Paulo accommodating 5,000 happy people who congragated to see their favourite singers like Carlos Gonzaga, Agostinho dos Santos, Laila Curi, João Gilberto, Roberto Luna plus a list of comedians like Chocolate.
Helio de Alencar's unique way of presenting 'Parada de Sucessos' made it the highest-rating radio show whenever it went on air in mid-fifties and early sixties. Here's Helio in a shot taken in 1957.
'Calouros da Saudade', on Wednesday nights at 8:30, presented amateur singers performing songs of a by-gone era (30s & 40s) at Radio Nacional Paulista 1,100 kcs, commanded by J.Antonio D'Ávila. 'Correio Paulistano', 23rd April 1959.
Hebe Camargo, Abelardo Barbosa aka Chacrinha and singer Francisco Egydio wearing sun glasses at the studios of Radio Nacional Paulista in 1960.